SUN KEN believes that visual impact and inspiration are bound to be most powerful.

Ultimately all visual arts appeal to hearts, so it is with commercial visual design. Commercial visual design also means artistic application of colors, composition, pictures, photos, drawing, texts and other art elements to produce demagogic works.

Unlike pure arts works, commercial visual design has to be confined by audience background, cultural, geographic and educational. On the contrary to pure arts, commercial arts cater to target audience of the specific merchandise, and turn out echoes to the market demands. SUN KEN always has its commercial design tuned to the above-mentioned principles.

A successful commercial design always aims at arousing mild and positive impressions from the target audience in the course of product circulation and corporate communication. All the hereinafter design services SUN KEN offers come as compromise between pure arts principles and target audience's tastes. SUN KEN's design service sweeps IT companies and products (e.g. MAXTOR harddisk), consumer products and real estate (e.g. Shanghai New Chang Ning Group), and products combining hi-tech and fashion (e.g. S3 RIO, the first MP3 player in the world).

SUNKEN's commercial design service is a trump card for your company to win the market.