The following case studies will help you get better understanding of SUNKEN's marketing services. For detailed information please contact us. To facilitate fast reading, the following cases contain short description of conference organizing and product launch design only. To view more of SUNKEN's design works, please enter Services-- Commercial Design.  
NEW CASE 03.3.3 Blizzards in China--on Blizzards' conference in Shanghai  
   

 

Blizzards in China
--on Blizzards' conference in Shanghai

At the invitation of AEC, the general distributor of Blizzards games in PR China, Blizzards Entertainment, one of top game software developers across the world, arrived in Shanghai on March 2, 2003, starting its first visit to China. Attended this conference were Bill Roper, VP and a co-founder of Blizzards and one of the leading developers of Starcraft, Warcraft, and Diablo, Mr. Gil Shift, PR manager of Blizzards, and senior representatives from VUG..
At 10am, March 3, 2003, Blizzards' first visit to China Conference began at EastStar Club in Shanghai. In live Rock 'n' roll rhythm by a band and cheers from fans, stepped out the Bill Roper, greeting guests from all over China. In his presentation, Bill Roper introduced scenarios of forthcoming Warcraft III: - Frozen Throne, and blizzards' first multi-role online RPG game-World of Warcraft. Meantime, all enthusiastic fans present obtained a suit of classical Blizzards games and idols, with signatures of the VP.
The conference characteristic of mingled Shanghai flavor, magic charms of Blizzards games and elaborate arrangement, left a deep impression on the audience.

When: 9:30 -15:00, March 3, 2003
Where: EastStar Club, XinTianDi, Shanghai
Number of Attendees: 177
Attendee Level: Reporter, major partners, Channel resellers, fidel game players.
SUNKEN's Contribution:
- conference process design
- presentation script and news script writing
- Conference packaging (POP design and production, conference room design )
- Audience validation and invitation (Media and Channel partners selection)
- Reception service (attendants enrollment and training)
- Performance arrangement
- Conference room selection and arrangement
- Media advertising
- Post-event follow-up and feedback collection

Unlimited Network Attached Storage, 2002 IEI NAS Concept Demonstration
Press Conference & Channel Enrollment Meeting

To mark the entrance into mainland China's marketplace of its newly launched Network Attached Storage products in 2002, Taiwan IEI held a press conference themed "Unlimited Network Attached Storage, 2002 IEI NAS Concept Demonstration" January 21 in Shanghai (at Portman Ritz-carlton Hotel), January 23 in Beijing (at China World Hotel) and January 25 in Guangzhou (at Guangdong International Hotel).

Shanghai
When: 14:00-16:30, January 2002
Where: Hall #1, Shanghai Portman Ritz-carlton Hotel, No. 1376 West Nanjing Road, Shanghai
Number of Attendees: 60
Attendee level: media reporters and major channel distributors

- conference process design
- Conference packaging (POP design and production, assembly room design , site multimedia design)
- Audience validation and invitation (invitation of media and channel partners)
- Reception service (Attendants enrollment and training)
- Assembly room selection and arrangement
- Media advertising
- Post-event follow-up and feedback collection (submit report and data in one month)

Shenzhen 8 digit telephone network launch ceremony
2 am, June 29, 2002, from the Information World located in Shenzhen Telecom bureau, Shenzhen-Yu Youjun, the Mayor of Shenzhen city, declared in an excited tone:" Shenzhen's telephone number had been successfully upgraded to 8 digits!" two minutes after receiving congratulations via new 8-digit telephone number from Wu Chuanji, Director of China's Information Industrial Ministry, and Zhou Deqiang, general manager of China's Telecom Group company.

When: from 19:00, 6/28/ 2002 to 00:30, 6/29/2002
Where: China's Telecom (Shenzhen) Mansion
Number of attendees: 200
Attendee level: government officials, Telecom Bureau officials and reporters

Ceremony planning and process design
Ceremony packaging (POP design and production, assembly room visual design, multimedia design and development )
Reception service
Assembly room arrangement and decoration


International Line Seminar - PCCW & China's Telecom (shanghai) Co. Ltd.

International Special Data Link seminar jointly sponsored by PCCW and China's Telecom (shanghai) Co., Ltd, addressing issues as state-of-art technologies, latest development tips and the possibility of toll re-adjustment, was held at HuaTing Hotel & Towers, Shanghai, on April 3rd, 2001, attended by about 150 corporate managers of the telecom industry.

Date: April 3, 2001
Where: Banquet Hall, Second floor HuaTing Hotel & Towers, Shanghai
Number of participants: 150
Attendee Level: management from companies of telecom industry
Lecturer: Vice President, China's Telecom (shanghai) Co. Ltd.
Manager of Marketing Dept., China's Telecom (shanghai) Co. Ltd.
VP- Greater China Region, PCCW

Inviting part of the attendees
Conference reception service
Media Advertising
Post-event follow-up and feedback collection
Summery report (attendee analysis, questionnaire analysis)

commercial design for Diamand company's RIO mp3 players launch in PR China

as pioneering mp3 music player in the world, Diamond's RIO300\RIO500\RIO600 MP3 were launched synchronously on PR China's market place. SUNKEN had provided this launch with a variety of commercial design services, including enrollment and packaging of PR China's spokesperson, production and distribution of various publications and leaflets, as well as Ads designing, which served as a powerful support to the market cultivation for RIOs under limited budget.
To view Demo please click: Commercial Design for RIO


AMD2000 E-commerce Forum

AMD 2000 E-commerce Forum was held at Beijing Kempinski Hotel in July,2000, where extensive discussions were conducted on the future of E-commerce among about 500 attendees of management level from the industry.

When: July, 2000
Where: Beijing Kempinski Hotel
Number of attendees: 510
Attendee level: management from companies of the industry
Lecturer: COO of AMD
CEO of YaBuy.com
Director of IDC- Beijng
Presided by: specially invited from China Radio International

forum pattern and process design
Forum packaging (POP design and production, assembly room visual design )
Audience validation and invitation (lecturers, forum president and attendees)
Assembly room arrangement
Reception service
Media advertising
Post-event follow-up and feedback collection
Summery Report

 

 
 
 
 
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